RETAIL 2.0

NEXT GENERATION IRL

Imagine stores where customers can try on samples and place custom-fit, made-to-order purchases on the spot, with designs tailored specifically for them. Behind the scenes, the creators of those designs license their IP directly to the store, receiving real-time royalties on every sale.

These are stores where customers can also return unwanted items for resale or deconstruction, earning credits in exchange, supporting a circular fashion economy.

But these spaces won’t just be stockists. They’ll act as platforms for emerging IP creators, offering them opportunities not just to sell products, but to build their brands, host events, and connect with audiences directly.

With access to a range of retail spaces across London, we’re already developing a new generation of fluid retail spaces, blending the agility of pop-ups with the presence and benefits of permanent stores.

Our Global Pop-Up Store Programme is well underway, with our year-long residency in Hong Kong in full swing, and new venues across Asia soon to be announced.