RETAIL 2.0

NEXT GENERATION IRL

Stores that have try-on samples that allow customers to then make a tailored order, custom fit for their body, whilst they wait. Whereby those involved in the development of that IP issue a licence to that store and the store pays royalties in real time - as each individual sale is made! Where customers can hand old unwanted items back in for resale or deconstruction in return for credits. Stores that act as platforms for young and exciting IP creators, rather than simply stockists, not just for their products but also for their marketing and brand building, allowing them to host in-store events and such. 

With access to an array of retail sites across London, we are already planning a new generation of user fluid stores that incorporate all the benefits of pop up stores with all the benefits of a permanent retail location.

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Made in the U.K.

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Fashion 2.0 Education